Ovaro Home
EOFY CAMPAIGN
Overview:
A seasonal EOFY (End of Financial Year) campaign for Ovaro Home designed to drive online and in-store sales across multiple channels. The campaign was rolled out across paid social, EDM, website assets, and promotional video content.
Deliverables:
Meta (Facebook/Instagram) ads
EDM / email campaign design
Website homepage hero banners
Category banners (desktop + mobile)
Promotional sale assets
Motion/video content for social
Resized variations for multiple placements
Campaign Impact:
The EOFY campaign was successfully delivered across Ovaro Home's digital marketing ecosystem, supporting one of the brand's key annual retail trading periods. A unified creative direction was adapted across paid social, email marketing, ecommerce, website assets, promotional video and supporting print collateral, creating a consistent customer experience across multiple touchpoints.
The project demonstrated the ability to translate a single campaign concept into a scalable visual system while maintaining consistency, meeting tight production deadlines and supporting business objectives across digital and print formats.