GiftBox
Pizza Oven Launch
Overview:
GiftBox identified an opportunity to expand into the outdoor cooking market with the launch of its own pizza oven. The objective was to introduce the product as a premium yet accessible addition to the range, building awareness while driving both online and in-store sales through a cohesive multi-channel campaign.
As part of the in-house creative team, I developed and rolled out the visual campaign across a range of digital and retail touchpoints, ensuring a consistent experience wherever customers encountered the product.
Deliverables:
Campaign creative direction and key visuals
Product image compositing and retouching
Paid advertising (Meta & Google)
Organic social media assets
EDM design and campaign graphics
Website homepage and ecommerce banners
Motion graphics and promotional videos
Point-of-sale and retail marketing collateral
Campaign Impact:
The Pizza Oven campaign introduced GiftBox into the outdoor cooking category through a cohesive multi-channel product launch. A flexible visual system was developed and adapted across ecommerce, paid social, email marketing and in-store promotional assets, ensuring a consistent customer experience throughout the campaign.
While initially launched as a new product campaign, the creative direction was designed to support ongoing promotional activity throughout the year, including Father's Day and other seasonal retail events. The campaign assets continued to evolve across multiple touchpoints, extending the product's visibility well beyond its initial launch.